https://9to5mac.com/2025/01/30/apple-may-walk-back-a-major-brand-safety-decision-from-2023/
How about NO? CEO Tim Cook (who I previously respected) already tossed his own reputation into the trash by actually donating $1 million of his own personal money to a convicted felon (his prerogative to do so but AFAIK, debasing your own personal ethics/moral code just to make sure you can play in this new hellscape, is yet another example of how late stage capitalism creates these kind of decision making). This lack of accountable capitalism (as is the case with public benefit corporations) where it’s the old “shareholder value at all cost” mentality, is destructive on so many levels
To cozy back up to Musk (I don’t care if he is just trying to cosplay as a Nazi; you don’t even remotely try to make light of historically relevant events like that period), just tells me all I need to know about how Apple and its executive team has lost what remaining moral compass it once tried to at least portray to the public. From all levels (personally as well as a longtime shareholder), even considering resuming business this way disgusts me. But if they do end up resuming advertising on that platform, I know I am out (shareholder as well as being a customer/recommender).
Sure, it’s not just Apple (the rest of the tech heavyweights are as guilty), but this one is much more personal having worked there (and knowing that one time, the leadership team would want to be nowhere near something like this). All this is doing is moving up my timeframe on when I had planned to begin divesting from the market (and by what percentage).
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