Earth to Merchant Customer Exchange Retailers…

You are out of your minds with CurrentC.  Multiple steps to do a transaction (unlock phone, launch the CurrentC app, scan a pay code,  have the cashier scan that pay code on your phone screen)?  The real winner though is ACH transactions (meaning adding your back account details – where are those details stored and what kind of security is involved when compared to Apple Pay).  As the article noted, the terms of service places any issues with fraud on the user (and we’re talking about giving up your bank account details?)

The whole thing sounds like a half-baked solution that was created to benefit the needs of the retailers; not that of customers.  As a result, it is going to be dead-on-arrival once it does go live next year.  Apple Pay is already working now and setting the standard for what customers will be expecting.

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