As per what I noted here (and as has always been the case with disclosures regarding investing related topics with company stocks that I own), I am beginning the process of divesting out of my largest position (Apple) in both my retirement and regular brokerage accounts. I am starting off by selling in 1000 share increments, but plan to double that in 2026 (market conditions could change these plans on short notice as always).
For 2025, this initial smaller test is to sell 1000 shares at a price of $300/share by December 31, 2025. Whether these GTC orders will execute by the end of this year, is anyones best guess.
Apple’s Q4 2025 earnings is scheduled for October 30, 2025. Much of the recent upside moves have been in anticipation of this due to recent reports with the iPhone 17 (at least the non-Air varieties) doing “better than expected”. Much of that are institutional investors/traders with a shorter term horizon which is one of the reasons why the stock has historically sold off when meeting/exceeding expectations (as these shorter term traders take profits).
In addition to trading near it’s 52 week AND all-time high, $300/share will also represent a level of resistance (there will be really long term shareholders like myself selling into that price point and every higher percentage increment at least throughout 2026).
As always, please refer to the “important disclaimer”.
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