Or how about we do some reverse splits and really boost the per share price into the stratosphere? Unless Apple gets slated for inclusion in a price-weighted index like the DOW (a modern day financial anachronism if you ask me), where they would likely need to split their shares at a ratio greater than 6:1 (in order to bring the per share price into a more favorable sub $100 per share range), concentrating on the per share price is missing the forest for the trees.
We believe that we are on the face of the earth to make great products, and that is not changing.
We are constantly focusing on innovating.
We believe in the simple, not the complex.
We believe that we need to own and control the technologies that we make, and participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us.
We believe in deep collaboration and cross pollination of our groups, which allows us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group of the company, and we have the self honesty to admit when we are wrong and the courage to change.
I think regardless of who is in what job, those values are so embedded in this company, that Apple will do extremely well, and I strongly believe that Apple is doing the best work in history.
